Absolut Hush Hush

Justin Broadbent for Absolut Vodka Image from: http://justinbroadbent.com/absolut/

Justin Broadbent for Absolut Vodka Image from: http://justinbroadbent.com/absolut/

Sweden. Now there is a more likely place for Vodka to come from.

Absolut Vodka has worked hard to keep changing and developing new flavors and flare to the otherwise unmistakable bottle.

So what do you do when your brand is established and your product is a front runner on the shelves of the local liquor store?

Throw a party!

It wouldn’t be the first time that Absolut threw a top secret party in an unannounced location with an up and coming artist that shall not be named. However, this time, with all these secrets flying around we have a little info we’d like to throw your way.

This year’s selected top secret artist is Toronto’s own Justin Broadbent. On July 20, 2009 Broadbent posted his involvement with Absolut on his blog.  Although he may be trying to keep this secret, he’s not very good at it. Somehow and we won’t point any fingers, the date of the event has been leaked via Facebook. The party will happen on August 13, 2009 in a space that Broadbent will create to function as an art exhibit space by day and a club at night.

“In an absolut world, opportunities always pop up.” Broadbent is thrilled to have the opportunity to work with such a big brand but to work from a simple phrase as such we’re looking forward to what this Canuck will come up with.

Broadbent’s blog is exciting to follow as you wait for the emerging artist to create his own brand while branding for the big ones.

-Brittany Maguire

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