ACNE= Ambition to Create Novel Expressions
Acne is more than just killer skinny jeans, the brand has grown into an international phenomenon with 16 stores across the globe. The line stays true to Swedish design they present a sense of functionality and form within the label. Acne began as a cult label and has delved into other creative realms such as advertising, film and magazines.
Without being pretentious, Acne shows their collection in London in the fall, but not during London’s famed fashion week beginning September 18th. Staying out of synch with the fashion rule book, Acne presents itself as a stylish alternative.
“Fashion is the best form of self-expression,”explains Jonny Johansson, Acne’s Creative Director, on the website. “We like to design pieces that together form the coolest wardrobe, but is ultimately wearable. It becomes one way of thinking as individual pieces, but together creates a strong, modern and considered statement.”
Hailing from Stockholm, Johansson is the man behind Acne, and the one responsible for it’s continual success. With no formal fashion training, Johansson had a vision, which began by ensuring the Acne offices had everything made in-house, from couches to tables, reading material to fixtures.
Published twice a year, with heavy hitters like Mario Testino and Carine Roitfeld, the company’s magazine Acne Paper brings forth an interesting fashion perspective with an attainable price point. Acne continues to expand by continuing the quest for different ventures, such as perfume.
By Lauren Shirreffs