CoverFX: Beauty that is far from skin deep

CoverFX

Image from coverfx.com

Image from coverfx.com

Canadians helping Canadians. That is what Cover FX and The Actor’s Fund of Canada is trying to accomplish with the recent announcement that a portion of the proceeds from sales of Skin Prep FX – Nourishing Foundation Primer and Anti-Aging Serum will be donated to The Actors’ Fund of Canada.

The Actors’ Fund of Canada has helped over 10,000 professional members by providing emergency financial aid in times of need. The Fund is sustained by financial support from individuals and entertainment industry organizations and has paid out over $3.7 million dollars in financial aid.

Cover FX is a makeup and skincare line that specializes in foundation makeup with the added benefit of skincare. Lee Graff, a corrective makeup specialist at the CosMedic Clinic at a leading Canadian hospital has worked with thousands of patients with various skin conditions for years. Together with chemical engineer Jenny Frankel, and leading dermatologist Dr. Neil Shear, Graff began the development of Cover FX.

Image from coverfx.com

Image from coverfx.com

“Cover FX is delighted to contribute a portion of proceeds from Skin Prep FX in Canada to this very worthy cause that supports the artist community”, says Graff, President and Co-creator of Cover FX. “We are hoping this will create more awareness about the Actors’ Fund and inspire our customers to support the performing arts.”

Skin Prep Image from coverfx.com

Skin Prep Image from coverfx.com

Donald Mowat, award winning Hollywood makeup artist organized the collaboration of the Actors’ Fund of Canada and Cover FX and also brought along with him a list of Canadian celebrity endorsement from Shirley Douglas, Fiona Reid, Nicola Cavendish, Jackie Richardson, Wendy Crewson, Kristin Booth, Jessica Pare, Barbara Mamobolo and Louis Negin.

“As an anti-aging skin care product alone, or as a primer before makeup, SkinPrep FX is a must for my kit, on set and in the makeup trailer. Cover FX proudly supports The Actors Fund of Canada’” – Donald Mowat Gemini® and Emmy® award winning Hollywood makeup artist.

–Veronica Chu

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