Finding a young new designer always brings glee into the CHEEK offices, and today we have a little treat for you from New Zealand. Juliette Hogan spells pretty with a capital P. Her designs are feminine, soft and just right.
Hogan’s recent show at Air New Zealand Fashion Week rose to critical acclaim as soon as the cameras were done snapping, and the designer described the show as “so pretty it hurts” to Refinery 29. Indeed, it looked more like a garden party than a catwalk as models glided down the runway in the kind of material that one wouldn’t normally associate with fall fashion.
The show was aglow with floral patterns and a touch of vintage spice. Fabrics were soft and flowing, and the classic A-hemlines on dresses and skirts brought elegance into the contemporary fit of these designs. Hogan capitalizes on the unexpected – mixing cute with androgynous trousers and vests for an end result of gorgeous incongruity. If you consider yourself a femme fatale, you should look into Hogan to inject some sweetness into your fall wardrobe.
Juliette Hogan attended Parson’s School of Design, and after working for Rebecca Taylor during her time in New York she opened her private label in 2004, and her first flagship store in Auckland in 2007. Most recently, she expanded her creative gaze into baby clothing and a line of customizable bridesmaids’ dresses. Although her stockists are currently only in New Zealand, we think that Hogan designs are worth their weight in shipping and handling costs.