Paul Smith‘s new Evian bottle is a quirky and fun design, much like the designer himself. Smith departs from the traditional bottle design of those who came before him and true to form injects colour and life into his design. The bottle features a playful yet elegant motif with the kind of vibrant stripes that Smith has built his career around. The bottle like his clothes takes on his tried and true motto of fashion for fun’s sake.
The colours are youthful, dynamic and very Paul Smith, which makes him the ideal collaborator for Evian, especially since he notes that he has been drinking the water since his teens. Smith has added a little more fun to his bottles by making five different bottle caps for you to collect. Leave it to Smith to make a game out of just about everything.
Smith’s design and use of colour is a far leap from his predecessors previous designs. In 2008 Christian Lacroix designed an elegant all-white French Rococo pattern and 2009 saw Jean Paul Gaulthier’s bold blue Evian logo design over a white ice crystal pattern. While the chic-factor of those designs were pretty high, the pure joy on Smith’s bottle has stolen our hearts
Smith, who is most highly regarded for his menswear lines, opened his first store in 1970 and has since expanded his brand internationally. He has become iconic for his brightly hued stripes and prints, which can be seen on everything from pillows to cars to… well, Evian bottles.
Paul Smith Evian is now available for special order at www.shopevian.com and will make its debut in fine dining establishments and gourmet retailers in November 2009.