Tune In: Naive New Beaters

Image from data0.blogy.fr

Image from data0.blogy.fr

Tune your ears to a whole new sound: Naive New Beaters. The French electro-meets-hip-hop band dropped their latest album, ‘Wallace’, in May, but their supporting tour is still going strong across France with an upcoming date at the Francophonic Festival in Berlin on October 16, 2009. Plus, we can’t get enough of the video for, “Live Good”, shot and produced by none other than Megaforce. Megaforce also shot and produced the band’s video for “Bang Bang”, and have been busy with other videos like “Heartbeat” for Late of the Pier and “A Thing for Me” for Metronomy.

“Live Good” is a fruitful mix of so many different genres that we love: hip hop, rock, pop, and electro. It sounds like a feat, but these guys know what they’re doing. The track’s strong beat and quippy lyrics combined with the fact that the video itself is a genius work of art scores Naive New Beaters A+ across the board. Check it out, and if you’re in the EU area, walk, fly, or run to one of the next shows. We’ll give you a head start.

-Cora Nijhawan


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