“The Emanuel Ungaro show on Sunday may go down in history as the final gasp of celebrity madness,” wrote Suzie Menkes of the International Herald Tribune.
Recession makes us all do crazy things. Some of us eat out less, some of us hit the sale rack, and some of us… turn to Lindsay Lohan for a pick me up?
When Mounier Moufarrige, chief executive of Ungaro, elected Lindsay Lohan as the artistic advisor of famed French label, many held their breath for the outcome. Why this classic line would opt for Lohan to pollute the world of fashion was to most, unexplainable. Moufarriage’s tactic was to reinvent the line to appeal to a younger demographic and to enrich the aging brand with a youthful presence like Lohan, on a good day. He also believed that she will both excite consumers and generate publicity, this we concur, she is good at.
Ungaro’s runway show has long been on the decline, and has been loosing money for years, Moufarriage’s marketing approach and the addition of Lohan was, we admit, successful in drawing in the herds.
The outcome? Following Ungaro’s awaited show during fashion week, editors, buyers and photographers found themselves speechless and in shock, according to The New York Times. Reportedly whipped together in a mere three weeks, the clothing lacked more than luster in neons, too many hearts and unfinished seamlines. With a lack of skill or design, the collection was fed to the wolves, and the reactions from all attendees reflected utter shock.
As for the clothes, they looked “cheesy and dated,” wrote WWD‘s reviewer. “Hot pink, orange and flashy, with an overworked heart motif relentless in its execution, the collection displayed none of the promised younger side Lohan was supposed to deliver. Nor in a million years would one guess that the lineup was designed by one young woman and ‘creative directed’ by another. Glitter heart pasties all around, ladies?… Lindsay, it’s time to get serious about reviving the acting career.”
Many designers are using famous faces to front their frocks and generate the sales needed to maintain the fashion house and avoid demise, enter Lacroix. However, none have gone as far as to hire a celebrity to influence in design.
By Lauren Shirreffs