Ciao, Italia! Milan has always been one of the most stylish cities in the world, and from October 22-25, 2009, Milan Design-in-the-city will be reminding us why. This four-day long event, courtesy of Design Partners, will be showcasing the best of Italian interior design for an international audience. Through showrooms, galleries, and exhibits, Milan Design-in-the-city will serve as a follow up to Milan Design Week in April; making the most loved pieces available for the general pubic to purchase and enjoy. And the headquarters for this swanky event? The elegant and trendy STRAF hotel and bar in the center of Milan, of course.
Milan Design-in-the-city serves as an opportunity for Milanese citizens to discover the very best of what European design has to offer through entertainment activities, exhibitions, and extraordinary showroom and retail displays. Opening hours of the participating 60 showrooms and stores will be extended, and transportation will be made readily available as the Design-in-the-city event will stretch over several different neighbourhoods of Milan.
Milan-design-in-the-city will also host the ‘Ideas Contest’ where attendees of the event will be able to enter ideas for designs that they’d like to see become a reality. At the end of the week, winners will be drawn from the thousands of entries by a jury and students in various Milanese fine art schools will be chosen to turn these concepts into reality. In turn, the actualization of these designs will be shown next year during Milan-design-in-the-city 2010.
Such is the spirit of Milan Design-in-the-city: it reminds us that with the right designer, virtually anything is possible.