Feel Good Chocolate

Want to feel better about indulging in chocolate?

Go to the U.K. and buy a Kit Kat.

Nestlé, the world’s largest food manufacturer and owner of Kit Kat, will start using fair trade cocoa in its U.K. Kit Kat bars in January. Fair trade attempts to establish better relations between consumer and producer by ensuring farmers receive fair wages for their goods. It also promotes sustainable farming practices.

Yum. Image: hiscrivener.wordpress.com

Yum! Image: hiscrivener.wordpress.com

Kit Kat is the U.K.’s second favourite chocolate bar, after Cadbury’s Dairy Milk bar. Cadbury switched to fair trade cocoa earlier this year. Still, as the world’s biggest buyer of cocoa beans, Nestlé’s fair trade deal will be the largest in U.K. history. Hopefully, the company will soon share the fair trade sweetness with the rest of the world.

Nestlé is trying to erase the negative image its been given by activists who accuse the company of participating in child labour and exploiting its farmers. The company signed onto a global initiative to end child labour and assist poor cocoa farmers get better health care. Nestlé has also created a new program to help West African cocoa farmers by providing training and supplying them with disease-resistant plantlets.

Image: mirror.co.uk

Watch out, Dairy Milk, Kit Kat might make a break for the U.K.’s top sweet spot.

-Otiena Ellwand

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2 Comments

Filed under Economics, Food/Drink, Green Living, Media News

2 responses to “Feel Good Chocolate

  1. Nestlé has been taken to court in the US for failing to act on a 2001 agreement to end child slavery in its cocoa supply chain and in the past has boycotted a meeting by Senator Harkin (co-sponsor of the Harkin-Engel Protocol in the US) called to examine lack of progress. There are 11 million people dependent on cocoa farming in West Africa, many of them dependent on Nestlé. The KitKat products involved in this scheme will benefit only 6,000 farmers. There is a danger that the improved conditions for the 6,000 farmers will divert attention from the many others outside the scheme, and be used deliberately to this end by Nestlé.

    Stop the Traffik, founded by Steve Chalke, the United Nations Special Advisor on Community Action Against Human Trafficking, said in response to the announcement that ‘two finger’ Kit Kats and all of Nestlé’s other chocolate products ““will continue to exploit the chocolate slaves of the Ivory Coast from where Nestlé source most of their cocoa”.” See:
    http://www.ekklesia.co.uk/node/10757

    This is a similar situation to its Fairtrade coffee, which involves just 0.1% of the coffee farmers dependent on it, but is used to suggest it is making a huge difference, providing cover for continued unethical practices.

    In addition, Nestlé is the most boycotted company in the UK and one of the four most boycotted companies on the planet according to GMIPoll because of the way it pushes its breastmilk substitutes. Nestlé systematically breaches the baby milk marketing standards adopted by the World Health Assembly, undermines breastfeeding and contributes to the unnecessary death and suffering of babies. According to UNICEF, 1.5 million babies die around the world every year because they are not breastfed. Even Nestlé’s Global Public Affairs Manager, Dr. Gayle Crozier Willi, admitted in 2007 that Nestlé is ‘widely boycotted’.

    Fairtrade KitKat will be added to the boycott list. The boycot has forced some changes in Nestlé marketing practices and policies, but the company, the market leader, refuses to make all necessary changes and is still the worst of the baby food companies. At the present time it is being targeted for practices that include claiming its infant formula ‘protects’ babies – it does not, babies fed on it are more likely to become sick than breastfed babies and in conditions of poverty, they are more likely to die.

    Its Fairtrade product should be seen in this context.

    Please see my blogs on this topic, which include a quote from me:
    http://boycottnestle.blogspot.com/2009/12/nestle-fairtrade-two-fingers.html

  2. Awesome issue, I didn’t thought it would be so stunning when I klicked at your title with link.

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