Burberry’s Digital Strategy VIA facebook

When Emma Watson isn’t playing Hermoine Granger, the lovable frizzy-haired witch and sidekick of Harry Potter, the 19-year-old British actress is campaigning for luxury trench coats that have been around since long before she was a mere twinkle in her father’s eye.

Image from Burberry Facebook page

The latest installment of her work with Burberry showed up in January 2010, in the form of an up-close and personal video on the line’s Facebook fan page. The minute long snippet featured Watson bubbly as ever thanking everyone for their support, offers an update that she is currently having fun in London shooting looks for the Burberry Spring/Summer ’10 collection. She also promises her fans that looks from the shoot will soon be posted.

The video, with its grassroots and face-to-face feel, offers Burberry lovers a deeper connection to the product and to the British starlet. It also proves that Burberry has come a long way since establishing in 1856.

With over 740,000 fans of the Burberry page on Facebook, its choice of digital strategy through the web offers to be more far-reaching and accessible than magazine ads. Other videos include exclusive interviews with the Sartorialist, behind the scenes glimpses, and Chief Creative Officer Christopher Bailey wishing fans a merry Christmas.

-Elli Stuhler

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Filed under Campaigns, Fashion

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