Opposites Attract

New York based Nylon magazine released a sneak peek of the unlikely collaboration between Roxy and Cynthia Rowley.

In principle, the two go together like peanut butter and lighter fluid.

Rowley is known for her signature ultra-feminine chic looks fit for the country club; while Roxy sticks to sporty surf wear for women who like to get wet.

image from nylonmag.com

The combination of the two is partially the product of Rowley’s passion for surfing, and partially the product of Roxy’s mandate to keep their looks fresh and trendy. “Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world,” says Randy Hild, executive vice president of marketing at Roxy.

image from nylonmag.com

image from nylonmag.com

The yet-unreleased connection offers colourful platform sandals, delicate swimwear and chunky round shades, a perfect Sunday best for surfers or a casual look for beaching divas.

-Elli Stuhler

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