In principle, the two go together like peanut butter and lighter fluid.
Rowley is known for her signature ultra-feminine chic looks fit for the country club; while Roxy sticks to sporty surf wear for women who like to get wet.
The combination of the two is partially the product of Rowley’s passion for surfing, and partially the product of Roxy’s mandate to keep their looks fresh and trendy. “Our mission at Roxy has always been to have one foot in the surf world and another foot in the fashion world,” says Randy Hild, executive vice president of marketing at Roxy.
The yet-unreleased connection offers colourful platform sandals, delicate swimwear and chunky round shades, a perfect Sunday best for surfers or a casual look for beaching divas.