Dolce and Gabbana is jumping on the youtube bandwagon to raise excitement for the launch of their F/W men’s collection. Today the brand released the latter half of its two-part video that previews the line.
The videos are made up of close-up shots of sketches of the designs, cutting of the fabrics, and small parts of some finished products. Instead of focusing on the clothing itself, the film focuses on the efforts and creativity that were put forth in the making of the clothing. The small snippets only create excitement for the final products D&G unveils in Milan next week. The brand regularly uses video to keeps their fans up to date and wanting more. Its youtube channel is filled with videos of backstage footage from their shows, their artful advertisements and previews of all their lines. It’s definitely worth taking a look at.