Fashion week envy is a thing of the past. Though front row seats may be slightly more glamourous, they tend to be reserved for the likes of the Olsen Twins and Madame Wintour. The best seat in the house is now in front of the computer.
With fashion week season underway in New York, Paris, London and Milan, more and more designers are choosing to stream their shows live on their websites for the mere mortals who didn’t get an invite.
This year, Burberry Prorsam and Emporio Armani have joined the ranks of designers, such as Alexander McQueen and Sunny Fong, to incorporate live streaming. Burberry took an interactive approach by opening the show to blogging and live comments through twitter. On January 13, 2010, Christopher Bailey posted a video on the Burberry youtube channel inviting fans to watch the live show.
Dolce&Gabanna also proved its tech-savvy ability by screening behind the scenes footage during the show, along with clips from Baaria, a film by Italian director Giuseppe Tornatore to enhance the Sicilian feel of the show. Available, of course, on the designer’s website.
The tech world is moving fast and the fashion week has no choice but to keep up. Everyone’s invited.