Burberry goes 3D at London Fashion Week

So maybe you don’t have front row seats at New York Fashion Week or Paris Fashion Week, but you could have had front row seats at the Autumn/Winter 2010/11 Burberry Prorsum Womenswear collection at London Fashion Week thanks to technology.

New Yorkers watch the Burberry fashion show live in 3D. Photo by Neil Rasmus from guestofaguest.com

The show was the world’s first-ever global fashion show streamed live through 73 websites, including Vogue and CNN. It was also broadcast in 3D via Sky News to five custom-designed locations in New York, Paris, Dubai and Tokyo.

Outwear from Burberry's Prorsum Collection. Image from burberry.eu

“3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together,” said Christopher Bailey, Burberry’s chief creative officer.

As for the clothes, well, they were also a hit, luckily this year, you didn’t need to brave London’s bitter cold to know that.

-Otiena Ellwand

Outerwear from Burberry's Prorsum Collection. Image from burberry.eu

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1 Comment

Filed under CHEEKMagazine.com, Events, Exhibits, Fashion, Media News, Technology

One response to “Burberry goes 3D at London Fashion Week

  1. France has to be my most favorite vacation destination. Each year that I visit I discover new things that I adore.

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