So maybe you don’t have front row seats at New York Fashion Week or Paris Fashion Week, but you could have had front row seats at the Autumn/Winter 2010/11 Burberry Prorsum Womenswear collection at London Fashion Week thanks to technology.
The show was the world’s first-ever global fashion show streamed live through 73 websites, including Vogue and CNN. It was also broadcast in 3D via Sky News to five custom-designed locations in New York, Paris, Dubai and Tokyo.
“3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together,” said Christopher Bailey, Burberry’s chief creative officer.
As for the clothes, well, they were also a hit, luckily this year, you didn’t need to brave London’s bitter cold to know that.