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Burberry goes 3D at London Fashion Week

So maybe you don’t have front row seats at New York Fashion Week or Paris Fashion Week, but you could have had front row seats at the Autumn/Winter 2010/11 Burberry Prorsum Womenswear collection at London Fashion Week thanks to technology.

New Yorkers watch the Burberry fashion show live in 3D. Photo by Neil Rasmus from

The show was the world’s first-ever global fashion show streamed live through 73 websites, including Vogue and CNN. It was also broadcast in 3D via Sky News to five custom-designed locations in New York, Paris, Dubai and Tokyo.

Outwear from Burberry's Prorsum Collection. Image from

“3D technology will bring our global audience into the London show space allowing them to see the colors and fabrics, to hear the music and to be a part of that moment when it all finally comes together,” said Christopher Bailey, Burberry’s chief creative officer.

As for the clothes, well, they were also a hit, luckily this year, you didn’t need to brave London’s bitter cold to know that.

-Otiena Ellwand

Outerwear from Burberry's Prorsum Collection. Image from

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Filed under, Events, Exhibits, Fashion, Media News, Technology

Models strut for a cause

photo from dailymail

Fashion models united as tribute to the late Alexander McQueen at the Fashion for Relief event in London on February 18, 2010. Friends of McQueen and super models Kate Moss, Naomi Campbell and McQueen’s muse, Annabelle Neilson, strutted their way down the catwalk, to raise funds for Campbell’s Haiti charity.

photo from dailymail

Moss strut down the runway in a stunning blue printed mini McQueen dress, and was her fist walk in several years. Moss welled up with emotion and tears as Topshop boss and Moss’s business partner, Sir Phillip Green, later purchased the dress at auction for $150,000 USD to help raise funds for Campbell’s Haiti charity.

photo from dailymail

As reported by CHEEKMagazine its been over a week and still McQueens death seems like yesterday.

-Melissa S.Robinson

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Filed under, Events, Fashion, Fundraiser, Media News, Shows

Rock-paper-scissors for one please

photo from T-post

We all know it can get a little lonely sometimes. Maybe you like to be alone on a Saturday night. Why not play rock-paper-scissors solo? Yes, you read right, we said solo with this special rock-paper-scissors shirt.

Marc Stromberg the designer of the t-shirt teamed up with T-post an online magazine, to create a web application to make it all a reality.

All you have to do is get in front of your computer with a webcam, run T-Post’s webapp and play with the creepy hand that jumps out from your chest while wearing the t-shirt . The hand projects rock, paper, or scissors…you get the gist.

It’s a form of Augmented reality, a term used for a live direct or indirect view of a physical real world environment whose elements are merged or augmented by virtual computer-generated imagery creating a  mixed reality…did you all get that?

All we know is its brilliant, a little weird, but brilliant.

-Melissa S. Robinson

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Filed under, Fashion, Gadgets, Technology

Haiti, Je T’aime!

Haiti, Je T’aime, is a benefit fundraiser that will be held this Monday, January 25 at the Revival Bar on 783 College St. in Toronto. The Revival Bar is sure to get rocking with DJ sets from Eon of Bedouin Soundclash, k-os, Brendan Canning of Broken Social Scene, DJ Starting From Scratch and others. The event, that is in part sponsored by, will be hosted by MTV, MuchMusic and CP24 personalities.

A minimum of $10 donation will be asked for at the door, with 100 per cent of the proceeds going directly to Plan Canada’s Haiti Relief Fund.

Bring your cash and cheques and make a bid on 50 different items at the silent auction, including goodies such as signed shoes from each one of the Toronto Raptors, concert tickets, dinner gift certificates, spa treatments, yoga passes, jewelry, and much more!

The 7.0 magnitude earthquake left the already impoverished country of Haiti even more devastated last week, which is why Managing Editor at, Caroline Shaheed, knew she had to do something to help. She pitched the idea and got a team together to start organizing Haiti, Je T’aime.

People from every corner are coming together to help out, so join in the fun and take part!

-Otiena Ellwand


Filed under Campaigns,, Events, Fundraiser, Jewelry/Accessories, Media News, Music, Shows, Silent Auction

Francisco Garcia Enters the Blogosphere

CHEEK Magazine. Image from

CHEEK Magazine. Image from

Canadian photographer Francisco Garcia has recently opened up his artistic endeavors to fashion photography enthusiasts and fans of his work everywhere with a new blog. He has garnered a reputation for his raw and edgy photos that ooze with sex appeal and allure. Garcia has  graced the pages of various Canadian fashion magazines such as CHEEKFlareStyle Monte CarloNEO2, and Contra. He has also shot creative series for Canadian retailers Aritzia and Holt Renfrew among his many impressive endeavors.

Garcia’s blog combines behind-the-scenes footage with some of his most well-loved shoots. He has also begun to detail his recent experiences in Paris along with some photographs taken on the road of his travels.

Garcia was raised in Chile, and the producers of the Hot Lights panel discussion at LG Fashion Week described Garcia as “The bad boy of Canadian fashion photography, portraying a raw sexiness in his images reminiscent of his South American roots.” Garcia gives the advice that breaking the rules in the name of style is “such a subtle thing but it’s almost the most important thing in whatever you do.”

We can’t wait to see what’s in the cards for this talented young photographer. Keep checking his blog at for creative output and new work. Garcia will also have some editorials in the upcoming holiday issue of, so keep your eyes peeled for his work.

-Cora Nijhawan

CONTRA Magazine. Image from

Contra Magazine. Image from

Flare Magazine. Image from

Flare Magazine. Image from

Talula for Aritzia. Image from

Talula for Aritzia. Image from

TNA for Aritzia. Image from

TNA for Aritzia. Image from

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In Memory of one of our finest: Hamish Kippen

Hamish Kippen surrounded by his work

Hamish Kippen surrounded by his work

Today is a bitter/sweet day over here at the CHEEK offices. Today we remember and celebrate the life and work of one of our all time favourite contributors: Hamish Kippen.

October 1st will kick off a month long exhibit of Hamish’s work at Toronto’s Great Hall and will launch a book of his best work titled Hamish Kippen. Part of the proceeds of the book will be donated to DAREarts which stands for Discipline, Action, and Responsibility in Education and was founded to help Canadian children find positive alternatives to negative influences in their communities though a five-year arts education program that complements Canadian elementary schools.

Hamish was one of the most talent photographers we have ever come across and working with him was always a pleasure for everyone at CHEEK. Unfortunately Hamish passed much too young last year, at only 21. But tonight and for the rest of the month we will be celebrating his life and work with his family, friends, clients and fans.

–Caroline Shaheed, Managing Editor

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