Category Archives: Media News

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YouTube Takes On Myspace

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MySpace hasn’t been doing too well lately, which might be why News Corp chairman Ruper Murdoch has reportedly put it up for sale for $700 million, but it can still claim itself to be the leading social networking site for music. We’ll see how long that lasts.

YouTube is expected to announce on Wednesday March 17, 2010 that it will be diving head first into the music game with a new program dubbed Musicians Wanted.

The Google-owned video site currently has an ad revenue-sharing program, but up until now it has only been with artists who are already signed to a major label. With the introduction of this new program, Youtube will offer revenue-sharing to any and all independent artists.

For an already struggling Myspace, this is not good news.

For any of the many struggling musicians, this is great.

– Alexa P Gray

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Elizabeth Arden Limited Edition Anniversary Lipstick

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Elizabeth Arden may now be known mostly for it’s great skin care, but back in day, Arden herself was known as not only one of the most financially successful women of her day, but also a strong and avid feminist. She, and fellow suffragettes, were notorious for wearing bright red lipstick specifically as a symbol of feminine strength.

On the 100th anniversary of the opening of its first salon and in honour of its founder, and her commitment to women everywhere, the company has released a sparkly red, limited-edition lip color, in a vintage-inspired gold tube. And with all proceeds going to Look Good … Feel Better, a program that seeks to improve the self-image and quality of life of cancer patients, there’s never been a better reason to wear red.

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Born Ruffians, meet me by the ocean?

In an attempt to salvage my Canadian Music Week experience, I decided to venture out on a Sunday night to see the Born Ruffians play at the Phoenix Concert Theatre in Toronto. I crossed my fingers that this time the rain would hold off and there wouldn’t be a line. Eager to end the five-day festival off in a good mood, I was off.

Luckily, the Phoenix is a cavernous space, able to hold a much larger crowd then the previous venues I’d been to. The front half was crammed with the all-ages kids who were evidently much more familiar with the Born Ruffians than I. As soon as the second opening band, the Young Rival, had finished their set, they started chanting, “Ruffians, Ruffians, Ruffians!”

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What’s so great about these guys, anyway? I’d only just tuned into their MySpace page earlier that day and they seemed like your typical indie band. Then the lead singer stepped out into the spotlight. Oh, okay, I get it. So Luke LaLonde is good looking (and one of the first clean-shaven musicians I’d seen all festival). He can make his voice do a lot of fun, tricky little things reminding me of a mix between Vampire Weekend and Bedouin Soundclash. A good thing, in my books, but as a friend pointed out, it’s not new.

Image from Born Ruffians fan page, Facebook

Sure, the Born Ruffians might not be breaking new sound, but they definitely got the Sunday night crowd rocking; the kids at the front jumping and clapping in unison, the older folk in the back nodding appreciatively while sipping beer.

Their music does start to get repetitive, however. After awhile it all seemed to blend into one long continuous song rather than many separate ones. But once I closed my eyes, all I could think was, the Born Ruffians are made to be on a summer playlist.

I look forward to meeting them again somewhere, hopefully next time, it’ll be near the ocean.

-Otiena Ellwand

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Canadian artists ‘wave a flag’ for Haiti

When a group of artists like Avril Lavigne, DRAKE, Justin Bieber, Broken Social Scene and K’Naan get together to collaborate, you’re never quite sure what the outcome will be. Especially when those artists music happens to range from pop, rap, to experimental jamming.

But when you hear those artists and more than 50 other of Canada’s most talented young musicians singing “Wavin’ Flag”, a song written by Somali-Canadian hip-hop artist, K’Naan, the result is a goose-bump inducing anthem. The song’s lyrics were adapted for good reason— all of the proceeds raised from the song, sold digitally for $1.29, will be going to recovery efforts in Haiti. It is currently the top selling track on iTunes.

“With the wealth of young artists coming out of Canada, it was obvious that this is something we had to do,” wrote Bob Ezrin, the song’s producer on the Young Artists for Haiti Facebook page. “K’Naan’s lyrics in Wavin’ Flag embody the pain, passion and determination of the Haitian people and lend the hope of a brighter future. The response from the artists has been sensational, and I am so proud that together we may help to make a difference.”

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-Otiena Ellwand

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Ok Go, the viral video music machine!

In Grade 6 science class we built a Rube Goldberg machine. The trick was to achieve a simple task, like getting a ball from Point A to Point B, in a very complex way, using mostly chain reactions.

The band Ok Go, famous for their Grammy award-winning treadmill video “Here it Goes Again”, has spawned another viral video for their new song, “This Too Shall Pass”. This time, the band got help from the engineering company, Syyn Labs, to assist them in twisting their upbeat music with technology to create the ultimate Rube Goldberg music machine.

As the tempo picks up, a piano is dropped and shatters, a shopping cart spills all of its contents, rainbow flags make you think of Feist’s hit music video 1,2,3,4 for all it’s colourful cheer. It’s a winning science fair project turned wacky art experiment, using every possible garage and attic item found. Then, SMASH, a hammer hits a T.V. playing their famous treadmill video, in tune with the lyrics, “Let go of the old, this too shall pass” (Ok Go, what are you trying to tell us?). It even includes a car, and one of the band members flying into a stack of cardboard boxes as one part of the chain reaction. Black umbrellas are raining from the sky, yellow balls are bouncing all over the place, colourful paper airplanes are zooming from the ceiling and a bunch of silver garbage bins have toppled over. It’s chaotic, but somehow systematic, it’s brilliant. It ends with the band members being splattered with more paint and all of the engineers who worked on the project cheering from the loft above. Woah! I click ‘replay’, there were a few things I missed.

It took several months to build the machine that is featured in their four-minute long music video. To make the project even more challenging, the machine had to be built on a shoestring budget, span two floors of an old warehouse in Los Angeles, and, of course, be in sync with the song’s beats and lyrics.

The video had its world premiere on YouTube on March 1st and has already had well over 2 million views. More awards to come? We think so.

-Otiena Ellwand


Filed under Art/Design, Gadgets, Media News, Music, Technology

Fashion Dictionary App

When a Canadian says, “I love your tuque”, do you know what they mean? A tuque is a type of hat that also goes by the name beanie, chook, tossle cap, and snow hat in other parts of the world.

A tuque on the catwalk. Image from:

Apple and the publisher Fachverlag Schiele & Schon released a new application for the iPhone called the Garment and Fashion Dictionary that makes it easier for people who work and play in the fashion industry to avoid making such language blunders.

With the app you can translate words that have to do with clothing, fashion, accessories, design, fabrication, and tailoring into English, German, French, Italian and Spanish.

Fashion dictionary. Image from:

Once you know the right jargon/lingo/terminology, all you have to do is dress the part and people will start thinking you’re a local!

-Otiena Ellwand

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